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NYE ’17 @ Taronga Zoo

A campaign to surprise and delight those visiting the zoo
on NYE night.

The Taronga Zoo events team required campaign direction and design for their annual New Year’s Eve celebration. A key feature of this event is, of course, the fireworks over the harbour – but we wanted to avoid the same tired imagery of fireworks.

Instead, we opted for a combination of hand illustration and photography to create a unique campaign perfect for New Year’s Eve at the iconic attraction.

There were three different ticket options on offer that featured three key hero species – the Sumatran Tiger, Asian Elephant, and Rhino. I illustrated each animal and surrounding plants, using bright colours that would pop against the night sky.

I was responsible for the art direction of the campaign and all associated collateral, including web assets, printed map and magazine advertisements.